Building practical systems for marketing, web, and growth.

Homestead Financial Mortgage

Lead digital marketing, website, SEO, automation, content, and media production for a mortgage lender — supporting customer acquisition, brand consistency, and internal marketing operations.

• Built, maintained, and optimized the company's primary website and migrated multiple sister-company WordPress sites under one operating model.
• Owned ongoing page builds, landing page improvements, form support, SEO updates, and UX enhancements across the portfolio.
• Developed conversion-focused landing pages, embedded lead forms, and campaign-specific web experiences to support lead generation.
• Built automated lead-flow systems in Zapier — connecting internal tools and improving routing speed, tracking accuracy, and data movement between marketing and sales.
• Researched and applied AI-assisted tools to streamline content ideation, landing page planning, email messaging, SEO recommendations, and recurring marketing tasks.
• Combined AI, Zapier, web development, and strategy into more efficient systems for campaigns, lead flow, content production, and internal communication.
• Supported company-wide rollouts of Pardot, Salesforce, and Vidyard — assisting with setup, structure, testing, and adoption.
• Partnered with leadership on digital campaigns across Facebook, Pinterest, Google Ads, email, and website.
• Developed automated email campaigns end to end — copy direction, layout, visual assets, HTML, testing, and deployment.
• Produced and directed video content: educational explainers, commercials, internal comms, social videos, and referral-partner assets.
• Mentored video production team members through reviews, creative feedback, and project direction.
• Monitored website performance, campaign metrics, SEO, and form functionality to identify continuous improvements.

Red8 Interactive

Developed custom websites, HTML emails, landing pages, and digital campaign assets for agency clients while managing communication, timelines, and production workflows.

• Served as a primary front-end developer, translating creative concepts and client requirements into responsive, functional digital experiences.
• Built WordPress sites, landing pages, modular digital assets, and custom HTML email campaigns for multiple client accounts.
• Performed multi-client email QA through Litmus to ensure consistent rendering across major email clients, browsers, and devices.
• Managed daily client communication, project timelines, approvals, and production coordination across active accounts.
• Provided UX, design, and technical consultation to help clients make stronger decisions on structure, content, and campaign execution.
• Collaborated with designers, developers, and account teams to move projects from concept through QA and launch.